Blog Promotion 101 - your RSS feed
June 28, 2007 | Author: Eve Lester | Filed under: SEO and Marketing
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RSS feeds can be beneficial to your blog. What is RSS? RSS stands for Really Simple Syndication and is a method pioneered by Netscape.com to deliver news headlines to it’s portal. If a site has an RSS feed, any user with an RSS Reader can subscribe to that feed. The feed then delivers headlines and short excerpts of each article posted on that website with a direct link to the article to read more. Many news sites offer RSS feeds. News sites have found this useful as there is no schedule to follow - you report on news as it happens. Thus users do not need to browse the site periodically for new stories, instead they are alerted to them as they are published. Because the user is using a special tool to read the updates, then it is not clogging up their mailbox or distracting them from other tasks - the user is in the mindset of wanting to read new posts or articles. Apply this to Blogs which are often updated on an ad-hoc basis, it prevents users from visiting your blog several times only to discover there are no new posts - chances are that they won’t return to your site, and you have lost a user. Even the most diligent of bloggers that post on a daily basis will have some kind of hiatus - illness, vacation, birth of a new child, etc. Thus RSS Feeds are a great benefit to bloggers.
If your next question is “sounds great - how do I create an RSS feed for my blog?”, then read on:
Most blog software has the RSS built in, you just have to make it visible. My FAVORITE method for managing your blogs RSS is to use Feedburner for it all. Some have other opinions, but this is mine. I use Feedburner for all three of my blogs, and it is the only way you can read RSS of my sites, I have edited the meta tags as instructed by Feedburner to insure that the only options for RSS through my site are that feed. It is super simple to set up, just go to Feedburner and follow the set up steps. It is free of course and they walk you through the whole process. I also use Feedburner as one of the ways to analyze my site stats, theirs and Google Analytics have been the 2 most accurate that I have found thus far.
Continuing the RSS theme, here is one more use for RSS that can benefit your blog. One of the best ways to increase link popularity and reach as many surfers as possible, is to register your blog on as many directories as possible. There are some search engines and directories that only accept RSS feeds. There are also sites that aggregate RSS feeds to create a News or Buzz site. Once your RSS feed is set up, you can submit the URL to these sites to help increase visibility amongst surfers. Unless the URL for your RSS feed contains your blog domain name (if you used feedburner or another site to create your RSS feed, then it won’t include this), it won’t help your page rank in Google, but it puts your RSS feed in front of more eyeballs and thus help boost traffic. Check out this article on the Online Marketing Blog for a great list of RSS Directories to submit our site to.
Read the whole Series on Blog Promotion:
Blog Promotion 101 ~Intro
Blog Promotion 101 ~Search Engines
Blog Promotion 101 ~Link Exchanges
Blog Promotion 101 ~RSS Feeds
This entry was posted on Thursday, June 28th, 2007 and is filed under SEO and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Very nice article! Thanks for the info!
I already have RSS on my blog and to date there are 14 people that subscribes to my feed. My blog is just a week old so I guess 14 subscribers is not bad for a newbie blog.
Hi,
I thought everyone might be interested in Blogdemic.
Blogdemic allows you to promote your blog for free!
Here is how it works:
1. Sign up for Blogdemic. Add some html to your blog page.
2. Your blog displays other blogs banner and sends clicks to other blogs.
3. Other blogs displays your banner and sends clicks to your blog.
4. Blogdemic retrieves your RSS feed several times an hour and creates your banner advertisements automatically.
5. You can determine how often other blogs banner display on your blog vs your own advertising tag i.e. like Google Adsense. So you can make money and drive traffic to your blog at the same time!
Check it out at: http://www.Blogdemic.com
Regards,
Team Blogdemic