Who Is Your Audience?
September 2, 2007 | Author: Eve Lester | Filed under: Design, Business Advice
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By understanding the type of people who visit your website or blog is key to your success, if you write for the wrong people, you will not be optimizing. If you figure out who your audience is early on, you can write just for them, which will result in loyal readers. In the end, that equals more status, and if your about it, money.
What is the age range of your visitors, and what skill level? A husband that wants to know how to plant a garden may love your site, while a professional landscaper my turn his nose. In the same respect, a site that a professional would want to read could be the same thing that a regular person would find boring. Do thinks like making a poll for your visitors, asking general questions, one or 2 a week until you have it down. PollDaddy.com does great free polls.
Take your visitors emotions to heart here, what are you promoting? Do people generally look up your sites type of information when they are mad or ups set; i.e. cheating, break ups, viruses, etc. If they are not going to be in a good mood for the most part, you need to be able to cut to the chase and offer a solution as quickly as possible, normal visitors have short attention spans anyway, an aggravated visitor might have half that! By making the solution to the problem early on, you are more likely to have the visitors trust and hopefully convince him to buy what you are selling or even giving away.
This also needs to be a factor while designing your website, things like age, social trends, and skill set of visitors needs to be considered, if your audience is younger computer savvy people, then a simple template design will not do well, but if your audience is older retired people, keeping it very simple will help. Always try to keep it simple and organized no matter what you design, being flashy does not mean cluttered.
Use this with affiliate marketing as well, if your audience is 15, you dont need to show the ads to a place like this- Coaster Furniture, but if they were older, and maybe a couple, that would fit.
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3 people have left comments
Hey there. I liked this post. This is so important.
I like to call it the message to market match. When this is spot on, you’ll see an increase in readership, interest, and the biggie…sales or profits.
I also use surveys to do this, at least with my email contacts.
Thanks again for the good info.
To Your Immediate and Lasting Business Success!
Kenney
I think you also need to consider who your audience could be - how you can change the current demographics - for example by utilizing social media to raise awareness of your offerings to new audiences and segments.
Thanks you guys both of you made some great points!