Site Improvement is Best Advertising
February 6, 2008 | Author: Rob | Filed under: SEO and Marketing
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I’ve been doing a lot of advertising for my main online venture lately. It’s fun but it got me back to thinking what a friend of mine who lives entirely offline once told me.
“The best advertising you can do to attract / retain new clients over the long run is to make your site better.”
He’s also say “instead of spending on advertising; build a new tool or build something on your site it will keep paying you long after you’re done.” That being said I started doing some online shopping today.
What am I going to do you ask? Even if you didn’t ask here we go…
For starters: I’m redoing my blog polls ; that should cost a few hundreds dollars I assume. Next I’m going to get someone to totally redo my blog submission page; it just doesn’t look clean enough and that page is the bread and butter of the entire site. Then I’m going to work on a full site redesign to make it look more professional and 2.0ish. Let’s get serious your homepage is like your well home. If someone who you don’t know comes to your place and first thing they see is disorganization and chaos it doesn’t leave a great “let’s learn more about this place” impression does it?
I’m still very happy with my advertising campaign which is looking to cost ~200-300$ this month. After this month I’m going to slow it down considerably to say ~$50-100 a month only bidding on bargain places and continue working on the site.
After all advertising is what brings a user to your place but a quality useful original site is what keeps them there, brings them back and makes them tell their friends.
Being the prolific advertiser and a guy who just loves to spread the word I’m going to work on a happy medium.
That being said when is the last time you did some serious work on your blog? Not advertising and stat watching and posting but design, tools etc? If not maybe it’s something you should consider in the near future.
This entry was posted on Wednesday, February 6th, 2008 and is filed under SEO and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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2 people have left comments
I am still very new to this industry(Blogging), and am learning more everyday. Even though I am just starting out your advice to retool everything to being 2.0 ish is very helpful.
Thanks Troy, I think I need a full redesign on Bloggeries. Basically it’s like someone coming to your home. If it’s nice and attractive they’ll be more likely to want to stay.