Archive for February, 2008

5 SEO Blogs You Should Be Reading

| February 24th, 2008

Search Engine Optimization blogs can often be a bit dry at times but if you wish to do well in organic searches online then some knowledge of them is a must. There is nothing like a few top quality SEO blogs to browse through from time to time for a tip that could save you lot’s of time and bring you lot’s of traffic.

Since SEO is such a massive business as everyone wants to rank well there are thousands and thousands of seo blogs that you could read. The 5 SEO Blogs below are ones that I would recommend you take a glance at from time to time or if you have a question before going out and searching try searching on one of these. There information is accurate and easy to comprehend.

5 Great SEO blogs in no particular order:

1) Search Engine Journal

2) SEO By The Sea

3) Michael Gray - Graywolf’s SEO Blog

4) Search Engine Land

5) SEOmoz SEO Blog

One thing that I’d like to emphasize is to use the search function on these blogs. Don’t just read the latest few bloggeries from time to time. Go to them when you have a specific question and do some searches. I do read them regularly off and on but I definitely go to them when I have a tweak or I’m looking for a solution to anything SEO related. I like to check blogs like these before google because isn’t the whole point of going to a search engine to find some quality reliable sites?

In every advertising campaign there comes a time when it’s time to do some pruning. You’ve tested a large array of sites and some simply aren’t producing so it’s time to cut them out of your budget.

Being a Saturday that I’m still feeling maybe 60% even though it’s been a week I figured it’s time to do something I really dislike doing. Go through statistics and find out my referral traffic stats and identify the performers and the losers in my latest Project Wonderful campaign.

Believe it or not I’ve identified some blogs that I’m paying an average of 3-5 cents a day and getting ~10 uniques a day with incredibly low bounce rates. Other ads that I’m spending 20-40 cents a day have sent me 7 visitors in the last 24 days with almost all of them coming one day with a 20% new visitors… I think the webmaster just clicked my link a few times one afternoon because the bounce rate was also 100%!

If you don’t go through and tweak your online advertising campaigns you run the risk of quickly using up your reserves. By doing these few checks I’ve removed a good number of what I refer to as deadbeat advertisements. Nothing against the sites just as far as bringing you quality traffic they simply don’t cut it.

I’ve freed up ~$4-6 a day from my ~8-16$ a day Project Wonderful campaigns. I’ll probably try some other new places and evaluate them at a later date; keep the good ditch the bad repeat. Eventually you’ll have a good group of advertisers that actually bring you quality visitors. What I’ll do is once I get it down to a good core group I’ll bid higher to ensure I”m always on them. I’ll talk another time about the flip side of that technique which is making tones of low bids so that when “serious” advertisers stop or there is a valley in the revenues your ad may squeeze in there off and on at a severely discounted price.

If you’re running some online campaigns you should definitely be using google analytics. Every few weeks open the analytics software and begin to look at the stats. The crazy thing is reality is often so different then what your assumptions are.

When you have a campaign with dozens or hundreds of ads if you are sort of lazy my advice would be to quickly go through your most expensive ads and make sure they are performing before worrying about the small ones. You can fix 15 small ads and your savings may be smaller then identifying one big ticket ad that isn’t doing well and correcting that.

My question to you is when is the last time you did ad pruning and by doing so have you ever made any discoveries that you had to see to believe?

What Is The Reverse Funnel System?

| February 22nd, 2008

Throw a virtual rock on the internet, and you have excellent odds of hitting a money-making concept…they’re everywhere. Today, we’re going to talk about the Reverse Funnel System.

A man by the name of Ty Coughlin created this multi-level marketing (MLM) system, with promises of thousands of dollars of profits for those that sign up. Is this true? First, let’s look at what the RFS is.

The Product

The RFS is a marketing method developed to drive sales for Global Resorts Network, a business that sells luxury vacation packages. These packages are for various resort locations and cruises, with large discounts on the prices charged.

So, if everything is discounted, how do you make money?

The System

The Reverse Funnel System has become prolific on the internet, with thousands of websites springing up promoting it, which usually indicates that there’s massive interest. So how does it work?

The Reverse Funnel System pays you a commission on every membership to GRN you sell, a product that costs a few thousand dollars at the least. Now, if someone takes two or three vacations per year, the discounted prices work out to a net savings even after the membership fee, which is the selling proposition for GRN. Where the RFS shows multi-level marketing characteristics is in the fact that you also earn commission on every sale made by someone who signs up for the Reverse Funnel System through your affiliate link.

True, this can add up to quite a sum, and the RFS has set things up to automate as much of the process as possible, eliminating some of the “cold-calling” inherent in other systems.

The Downside

The Reverse Funnel System is not a free system. Yes, everyone knows the old cliché’ “You have to spend money to make money,” but the financial outlay required isn’t made clear up-front. The first “investment” you’re required to make is a $50 application fee, which must be paid before you receive any details. After that, you will have to purchase a membership in Global Resorts Network, which will cost at least $3000. Of course, this allows you to enjoy the benefits of GRN, so if you like to take vacations, that cost might be easy to justify.

The Recommendation

The Reverse Funnel System could definitely make money. However, for every person I can introduce you to that has made a killing with similar systems (and yes, I know quite a few), I can also introduce you to one that never saw a dime. As always, walk into this with your eyes open, knowing what you’re getting into.