Free Sponsored Yahoo Listings Huh?
April 21, 2008 | Author: Rob | Filed under: SEO and Marketing
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Good morning ladies and gentlemen, we have another fun week ahead of us online and today I’m going to show you something which made me take a huge double take. I’m talking about seeing your site in the paid sponsored listings on Yahoo.com for free!
I was searching for Bloggeries the other day to see how it ranked in yahoo for a wide variety of terms. Then I just started searching the actual name to see which results came up. To my surprise I saw Home Biz Blogger as a sponsored ad in the footer and sidebar advertisements which I had *THOUGHT* were paid.

HomeBizBlogger as an advert in the footer; the one below shows HBB as an advert on the right sidebar near the top.

I’m glad I took a screen shot when this occurred as it’s not showing it now. One thing I did think should be mentioned is that I own both sites. I own the site I was searching and the site being advertised. Seeing how I’m not a member of any yahoo tools or even have a yahoo profile attached to these sites I’m not sure if it’s an overwhelming coincidence as I don’t think yahoo would be able to tell I own both simply through an algorithm and I really don’t think I’m worthy of a manual check / addition to the sponsored listings. I’m perplexed as I know I’ve never spent a dime on yahoo advertising.
Not sure what else to say except “Thanks Yahoo”. Has anyone else ever experienced this? If so I’d love to hear your thoughts on the matter. This is no way a complaint; heck I wish all major search engines would give me free listings. I’m just curious as to how / why it occurred.
What are your thoughts?
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2 people have left comments
I forgot where I read this but please please don’t flame me if I am wrong.
I read that Google is doing ad exchange on Yahoo network, sort of to compare the real value of Yahoo ad system to Google’s. This has something to do with Microsoft’s proposed takeover deal on Yahoo.
@Rob: I guess you participate in Google Adwords, no? This would explain the reason why your ads appear in Yahoo (according to my explanation above, which I fail to come up with the URL of 1 report I read earlier…
Oddly I have never used adwords for Homebiz. I mean I’ve never spent a dime on this site in that type of advertising so it’s perplexing. Great but perplexing.
Thanks for your comments Bobby,